Racing Digital

Racing Digital enaged E&O (where I was a freelance designer) as their current system was outdated and needed help to create a next generation platform for the management of British horseracing.

 

01. Initial research

I designed and planned the 6 week sprint with the main goalf of understanding the current system, the user and the business needs. To help this I organised workshops with senior Racing Digital stakeholders to get an initial 360 understanding of the problem space. I then organised numerous interviews with SME’s from across the business to delve deeper. After gaining ahigh level perspective of01 the problem space I was prepped to talk to end users and organised 25 interviews with various, Trainers, Trainers Sectratarys, Jockey’s Agents, Owners and Clerks of The Course.

 

Distilling the data

After conducting the workshops and interviews I was able to distil the data by running workshops with the design team and internal business stakeholders to get a clear picture of each of the main personas and their pain points. I was then able to use this data to inform an end to end experience map showing each of the personas and their interactions through time. The research not only highlighted the key areas for improvements but was used as a tool to help inform the oberall stratgey of the programme of work.

 
 

02. Finding Races

The first key functional area that the project team tackled was the ‘Finding Races’ pillar. This key pieace of functionality is essential for the running of British Horse Racing and the initial research key areas where users we having difficulty.

User interviews

For this initiative I needed to delve even deeper into the proble space. I planed, scripted and facilitated 15 user interviews / contextual enquries with the key personas to understand:

  • Uncover Trainers pain points with the current system

  • Gain a better understanding of Trainers current process

Pain points

Through the research I was able to highlight some key pain points that needed to be addressed during the redesign which included:

  • No ability to plan ahead 

  • Clunky filtering system

  • Disjointed workflows

  • Reliance on 3rd party apps

Ideation

I facilitated multiple co design sessions with the project team (design, engineering & business) where we:

  • Brainstormed multiple solutions

  • Refined ideas and defined a key feature set and IA

  • Validated with the business

 

03. The solution

The last sprint within this iniative was the design sprint where I designed a fully functional prototype of key workflows which we were able to test on site with Trainers.

Search

I designed an easy and inuitive way for Trainers to search for eligable races for their horses which gave them the features they needed:

  • Ability to see search results by horse

  • Save search functionality

  • Search by custom groups of horses

  • Multi views of the results (Lists and Calender views)

My Planner

Detailed planning showing bookmark, entries & declarations for each horse.

  • Bookmark potential races

  • View races by horse over time

  • Ability to plan ahead

  • Easily shared with others